New Event at All-Star Weekend Battle of the Brands

 I think the NBA should add a "Battle of the Brands" 3 on 3 Tournament to the All-Star weekend.

Have 4 sneaker brands (ie Nike, Jordan, Adidas, UnderArmour) have a mini 3 on 3 tournament they can have their best 4 or 5 players compete.

Example:

Game 1

Team Nike vs Team UnderArmour

Game 2

Team Adidas vs Team Jordan

winner of each game goes to the final

 Final game:

Team Nike vs Team Jordan

I think it would make for cool team ups, match ups, and great marketing opportunities.

Aran who do I need to talk to, to make this happen next season?

What do you think of the idea?