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LeBron James spurns Cleveland and the NBA

GIselle
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LeBron James spurns Cleveland and the NBA

LeBron James has turned his back on the Cleveland Cavaliers and taken his marketing party to South Beach and the Miami Heat. The free agent deal will team "King" James with noted stars Dwyane Wade and Chris Bosh and give head coach Pat Riley yet another opportunity to show why he's one of the greatest motivators in NBA history. This spells big business for the Heat and Miami and a proverbial kick to the shins for the Cavaliers and Cleveland, but as Bloomberg and other media outlets speculate, is the LeBron James deal actually bad for the NBA?

Resource for this article: LeBron James decision could backfire on NBA business by Personal Money Store

LeBron James on a Heat super-team is bad for broadcasting

All of the big TV networks that air NBA games – that's ESPN, TBS, TNT and ABC – will enjoy bigger ratings for Miami Heat games thanks to LeBron James. But when too much talent is concentrated on one team, it takes much of the steam out of broadcasts of the rest of the NBA. This also applies to ticket sales. NBC Commissioner David Stern surely wants all teams to be successful, but the truth is that a lot of people want to see starts like LeBron James play. As previous CBS Sports President Neal Pilson told Bloomberg, "You can't just show Miami all the time and certainly the TV carriers benefit when you have attractive stars and personalities on multiple teams".

Interestingly, if LeBron James had signed with the New York Knicks (a team that was within the running), it would are broadcasting and marketing serendipity. Consider this: New York, Los Angeles and Chicago are the top Nielsen markets. Miami is down the list at 17.

'The Decision' was a marketing venture devoid of real substance

LeBron James and posse created an hour-long online program called "The Decision," which the James camp claims was "prompted by the unprecedented attention and interest" sports fans have in LeBron's each and every move. Bloomberg indicates that everyone from the University of Phoenix and Microsoft to Coca-Cola and McDonald's had a sponsorship stake in the manufactured event. LeBron James' "The Decision" was back scratching for him, but it also sent $2.5 million to the Boys and Girls Clubs of America.

What if the Heat fizzle?

Cleveland and Cavaliers owner Dan Gilbert will no doubt be happy. Cleveland's The Plain Dealer newspaper ran a full front page photo of LeBron James walking away, with the headline "Gone" and a subheading that draws attention to the lack of NBA Championship rings on LeBron's fingers. Dan Gilbert staged a press conference in which he called James a narcissist and condemned his "shocking act of disloyalty" to Cleveland. James' "heartless and callous action," according to Dan Gilbert, will spread his "curse" to Miami, a team which Gilbert insists will not win a championship before his Cavaliers. Clearly, "King" James should have something to prove.

Take a look at this stuff

http://www.bloomberg.com/news/2010-07-09/lebron-james-on-super-team-migh...

http://trueslant.com/level/2010/07/09/cleveland-plain-dealers-front-page...


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Um..... Hi. I'm

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Come on now. You dated Joyce.

Come on now. You dated Joyce. Would you really want to go out with they guy who dated Joyce?

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"King" James

The free agent deal will team "King" James with noted stars Dwyane Wade and Chris Bosh and give head coach Pat Riley yet another opportunity to show why he's one of the greatest motivators in NBA history. This spells big business for the Heat and Miami and a proverbial kick to the shins for the Cavaliers and Cleveland, but as Bloomberg and other media outlets speculate, is the LeBron James deal actually bad for the NBA?

yaomimg987
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LeBron James

LeBron James and posse created an hour-long online program called "The Decision," which the James camp claims was "prompted by the unprecedented attention and interest" sports fans have in LeBron's each and every move. Bloomberg indicates that everyone from the University of Phoenix and Microsoft to Coca-Cola and McDonald's had a sponsorship stake in the manufactured event. LeBron James' "The Decision" was back scratching for him, but it also sent $2.5 million to the

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