LAS VEGAS -- The NBA Board of Governors approved a new look for uniforms and a couple of changes in the use of video replay, commissioner David Stern announced Thursday night. Stern met with the media after the Board of Governors held their annual summer meeting, and said the league is looking to add possibly $100 million in revenue by permitting small advertising patches on uniforms starting in the 2013-14 season. stern Stern "The view is that the teams would need a significant time; one, to sell the patch; and number two, for adidas to manufacture the uniforms, because the patch that would be on the players' uniforms would also appear on the jerseys at retail," said deputy commissioner Adam Silver, who is handling the uniform change. Silver said there are revenue projections from European soccer teams the NBA could use.
I am glad they are expanding video replay for goaltending and charges, those calls can be crucial at the end of games.
Is going to go haywire very quickly. It only takes one crack to open the floodgates to advertisers.
The Atlanta Waffle Houses?
The Minnesota Timberlands?
The Houston 發射火箭?
gahh John Buccigross? that guy is such a tool
Chico's Bailbonds + Charlotte Bobcats= Match Made In Heaven
ARGH NO! This is so f*cking stupid, all it takes is one tiny "patch" of advertising for it all to go haywire. You let one ad on sooner or later you get a million. Screw that, I'm buying all the jersey's I'll ever need before they start putting f*cking ads on there.
I hate this so much, you can't put a price on an ad-free uniform; $100 million is chump change for a cash-cow on the scale of the NBA it isn't worth it.
First the lockout, then this? How much more is NBA basketball going to suffer because of greedy fatcats.
I hope people boo the sh*t out of Silver at the next draft for spearheading this change. This is bs, plain and simple.
Not really. Owners invest hundreds of millions in NBA teams and receive a really low return rate, lower than 1%, and in most cases they are losing money annually. As a financial advisor they could be putting their money into much more profitable investments that don't require as much management as an NBA team. The owners actually sacrifice a lot and take big risks. This will help subsidize their risk exposure and turn some profit for a large investment.
This will help the low market teams like Minnesota, Sacramento, etc. immensely.
nice to see the Americans catching up with the rest of the world!
The NBA is step by step destroying what made it successfull...
lockout, overpaid players, lack of team play, superarmada, ads on shirts... what's next ?
As a longtime soccer fan I don't get what is annoying in Shirt ads. for you guys ,and I am Barcelona fan who spent 110 proud of not putting Ads on shirt but I didn't like that at all
It is probably not going to look right at First but soon enough you will get used to it and won't hate it as you think
I don't understand all the hate of adds of jersey's. In the AFL in Australia every team has theit sponsors in their jumper.
@nick5354; yeah and that's why I've never felt the urge to wear an AFL jersey. I think it has a bigger impact in the basketball court because there are less players on the court and you generally have a much clearer view of the players and any subsequent advertising.
Also, think about how many classic images or posters would look terrible with ads on there. Urgh, don't like it.
The ads will just be a corner on the left shoulder. I expect this issue will blow over after a year or so of the ads being on jerseys, as people will stop paying attention to them. I am not really a collector of jerseys,so I don't care at all.
It's kind of like how you don't really notice the NBA Finals patch on the jerseys in the Finals. I imagine we'll get over it soon enough.
@B-ball fan: the problem is that it won't stop there, more and more will be added, you let one ad on, you let them all in. It's called the foot in the door technique; you start off asking people to accept something small then increase it, the more you agree to the more you will agree to in the future.
I hate the advertising idea, but in the long run it will help to balance revenues amongst teams which is good and levels the playing field a bit, but they are just going to look like crap. They're gonna look like crappy soccer jerseys. No disrespect to soccer or its fans, but there are reasons no one wears soccer jerseys, because they're sooo ugly!
maybe after a year if the jersey sales drop drastically they'll scrap the whole idea, like when they introduced those synthetic balls that only lasted half a season because every player hated them.
A little patch here and there isn't so bad. But we saw what happened with Soccer. It won't stop there. They took the name of the freaking team off the front and put and a company name there instead. Wait until the front of a Knicks jersey doesn't read New York and instead says McDonalds with a golden arch! That will be a sad day for US sports fans.
In Soccer in Europe they have their sponsorships but they also bring you a commercial free game. The NBA makes a killing on advertising as is so it looks like a cheap money making move on their part. If the NBA got rid of TV timeouts I think that would be a fair trade for ads on the jerseys.
i dont want to see that crap on the jerseys. I think it looks bush league when i see other sports have to advertise on their uniforms. I mean at least in soccer they are bringing a game without hardly any comerical interuptions so i can see the beneift of ad's on jerseys, but in basketball, its comercials on air as much as live action playing. Im not saying its gonna be a big deal, but defenitely dont see why fans would be for it. Its not like we are getting a cut of that money. I say boo!!!
Outside of the states every profesional sports team wears Ads in soccer,in euro basketball... Its not really a big deal,i mean you always watch that Official bank of the NBA comercial