Adidas introduces Dante Exum as newest addition to the family
I want to laugh at Adidas' attempt to sign a superstar. First mistake was letting Michael Jordan walk who once was a loyal adidas fan boy. Ever since then they tried to market their entire basketball line to the next great superstar. They found that in Kobe Bryant briefly but after the Colorado incident, things were never the same and they let Kobe walk away for nothing. Now, they're trying to recreate the same buzz they had in the late 90's, constantly signing players like Dwight Howard and even Josh Smith. Some have been successful to an extent like Rose, but it was only a matter of time until the unthinkable happened; Rose has been off the court for nearly 3 years now without accounting for the brief 'return' and they quickly realized that Howard's impact to influence people as a marketing figure is nowhere near his impact on the court. Now, they're in a tough situation with Rose's line on a decline, Howard's line not panning out and Josh Smith being well Josh Smith. However, they did manage to get Wall and Lillard. Now, as good as both players are, I can't help but be pessimistic about their campaign at least in the long term. Now, they take a gamble by signing a talented but unproven guard from Aussie. I wish Adidas all the best but I just can't see this working out.
I've took notice over the years that Adidas have been reaching for the elite guys. Me personally I don't think the financial aspect of there line is the primary indicator for prospects inking deals, besides LeBron turned them down for Nike who happens to appeal more to consumers. Nike has exclusive lines for their elite guys unlike Adidas who only happens to have Rose with his own identity within the line. Just about every elite Adidas guy share the same image within their line which I absolutely hate.
There is only 1 player in the league that I absolutely cringe at the fact he did not go with Nike and that is John Wall. This guy's endorsement image/line would have been the biggest thing to hit the market since Jordan and LeBron.
What was the last creative adidas or reebok commercial you have seen, before that Lillard commercial, which i think is done mainly by footlocker. But the old Nike Jordan commercials were classic, when jordan dunked on a 100 foot basket and didnt know how to get backdown, spike lee, kids replicating jordan. Nike has great commerials every year, I thought the one that the guy was in a video game simulation was cool. And on youtube the commerical where at the end the local kid defeats all the other bball player and then sees Lebron do that dunk, that made me go from a lebron hater to saying, that guy was pretty cool. Adidas has a poor pr staff, there has never been a commerical i thought that was creative, funny or inspirational.
John Wall was definately a marketing superstar that nike missed on and adidas doesnt know how to market basketball...... he would be right behind Lebron with nike marketing hes easier to push than KD(d.c.bigger market than okc) easily the wizards are in the playoffs he had the dance going for him....
I feel that this was 1 selection they will forever agonize over. Reebok came from out of nowhere to acquire him. Prior to the draft I thought he would be a lock for Nike with the UK ties. I somewhat understand Rose to Adidas because Memphis was endorsed while he attended. But back to Wall, who actually seen Reebok in the picture? I'm sure I was not the only one to think he would be drenched in Swoosh.
If I recall correctly, Adidas is a pretty big deal overseas. Signing an overseas guy that could end up being an NBA star could help them even more overseas.
Just a guess. I think Exum is a pretty good choice as far as this year's rookie crop goes. Him, Wiggins, and Jabari would without a doubt be the most marketable guys if I had to guess.
Overseas its big yeah, but in Europe and South America, not Australia. They dont even sell Adidas basketball shoes down here, only soccer boots. Turrible decision by them imo unless he explodes as a superstar.
Does anyone know how much the deal is worth? Even if he is a bust he will pocket 3 million a year + this deal
You gotta remember that he'll get solid sales in Australia alone. If he makes it to All-Star level, his gear will fly off the shelves and kids all over the country will be wearing Dante Exum shoes and jerseys.
No way he's getting Derrick Rose money for this deal. It's likely to be short-term and incentive-laden.
What a joke! If you ask me Adidas gave him more pub heading into the draft than the scouts, and still didn't make him the face to battle it out in Oregon with Nike.
The Growing Importance of Signature Sneakers
POSTED Apr 22, 2014 - 16 hours ago
words // Luis Sanchez
For years, signature footwear has been at the head of the charge for innovation across all the major brands out there. Big names such as Kobe Bryant and Derrick Rose have endorsed many of the most innovative footwear for their brands, helping introduce new technologies and modern designs.
Just how important are signature shoes nowadays? Pretty important. In fact, without signature footwear, brands would have a tough time gaining exposure and getting fans to connect with their product. The particular shoes could be some of the best performing shoes ever, but without an athlete helping consumers connect with them, the shoes would most likely go overlooked. The amount of styles offered by all brands has a lot to do with this, with the basketball footwear category growing bigger than ever nowadays.
While brands used to depend on team shoes such as the Hyperdunk and Crazy Light to introduce new technology, the amount of leading signature athletes nowadays has led brands to shift their focus to signature shoes. We've seen Nike bring Flyknit to the hardwood with the Kobe IX Elite, while adidas looks to bring Boost cushioning to basketball with next season's Rose 5.
As made evident with the Kobe 9, the connection between consumers and athletes has helped consumers better relate to products, furthering the exposure of the newest tech featured in a shoe. Previously, new tech would unintentionally get overlooked on team shoes that aren't as celebrated as all of the latest signature shoes.
Further proving the importance of signature footwear, brands, particularly Nike, have been introducing more colorway options than we've ever seen before for signature shoes. We once used to see signature shoes release in just a few home, away and playoff colorways, but brands are now milking the exposure of signature shoes with as many as 20 different colorways releasing a year for each signature shoe. Signature shoes such as the KD VI and LeBron XI now being made available on NIKEiD also prove the importance of signature shoes when it comes to colorway options as well.
As signature shoes continue to progress over the years and the league's biggest stars continue to rise, the importance of signature shoes will only become increasingly evident. Signature shoes will lead brands to the top like never before, while team shoes such as the Hyperdunk and Crazy Light series will continue to reiterate the importance of the innovations that help lead all the latest signature models onto the feet of consumers.
What's your take? Do you think signature shoes have become more important than ever before? Or do you still feel team models from each brand are just as important? Hit the comments to share your thoughts, and overall take on the growing importance of signature sneakers.
Nick DePaula: What were some of your first experiences with the brand growing up?
Dante Exum: My first experience with the brand was adidas Nations. In Australia, other brands were above it, and it was my first introduction to the brand and that's when it took over with me. That's when I started wearing the shoes, liking the shoes and liking all of their products. I think that's when I started to say that these were the shoes I wanted to play in.
NDP: Were there any particular models that you liked playing in the most? Around the time you started with Nations, the first Crazy Light was just coming out.
DE: Yeah, so the Crazy Light was the biggest shoe for me. I think bringing that type of technology to the game was something special for a player like me, that likes to be light on their feet and quick. It's a great technology.
NDP: Once you decided to turn pro, what were some of the things that you were looking for in a shoe deal? Obviously there are a lot of brands out there, but what were some of the things that you wanted for yourself?
DE: I was looking for something that was a family feel. Being here for the past few days, it's given me that. I think that was one of the important things, is that I'm always going to be apart of the adidas family. Also, just looking at a shoe that I'm comfortable with, around people that I'm comfortable with. I've been in the adidas Nations program for a couple years now, and I'm comfortable with everyone.
NDP: You had presentations from the social media team, the product team, from brand marketing and all of the different groups of the brand this morning. Was there anything in particular that you really liked that stuck out to you?
DE: I was looking at the brand and how the players are involved with the brand. What was the strongest to me was also the adidas Originals side of things, and how they get the athletes involved with it. I think that's going to be something that I'm going to be looking forward to and enjoying, and looking forward to getting my fashion up a bit.
NDP: It's become more and more rare for guys to sign their shoe deals before the draft, but you became the first player this draft to sign.
DE: Some brands want to naturally see where you'll go [in the draft], and then they'll decide how interested they are. Adidas came on really strong and showed that they were very interested, and I think it helped being in the adidas program and already having that relationship.
NDP: adidas is known for having a lot of great point guards in the NBA, and you're most likely going to be a point guard and a combo guard at times. How would you compare your game to some of the guys that they already have, and what style do you envision yourself playing?
DE: They've got shoes like the Crazyquick, and I think having a player like John Wall as an ambassador for that shoe is great, with how he plays quick. I like speed, and I'd like to play like that. I think that being in the shoe that he's in can give me a bit of an advantage.
NDP: What are some things that you look for in general in a shoe you'd like?
DE: What I look for in a shoe is great traction, so I'm not slipping or sliding on the court. Also, it has to be a comfortable shoe. And then also something that's going to give me support, but stay firm to my foot. I like something that you could pull as tight as you want, and it grips my foot. Adidas has done that, and I'm sure they're going to keep improving on all of the products that they're producing.
NDP: I've seen you playing in the Rose 4 and some other newer models, what's the latest stuff you've been playing in?
DE: I've been playing in the Crazy Fast 2 and the Crazy Light 3 Low. The Crazy Light 3 Low has been a low-type of shoe that I like that's comfortable to my foot. The Crazy Fast is something that I usually wouldn't play in [because it's higher], but they gave it to me and I tried it out and I liked it. So I'm willing to give high cuts a try too.
NDP: What's been your favorite shoe to play in of all of the adidas models you've worn?
DE: My favorite shoe is the Crazy Light 1 Low. It grips my foot and has good traction.
NDP: You've been wearing the Boost running shoe around yesterday and today. How do those feel, and are you looking forward to Boost making its way into Basketball?
DE: I'm excited to finally get Boost in basketball. I've been wearing the running shoes for over a month now, and you notice going from another shoe that doesn't have Boost to putting on Boost, you just notice that first feeling. It just cushions your foot, and I've had knee problems before, so I'm sure this will help with my knees and being on the court longer and having Boost give me an advantage.
NDP: You mentioned upping your fashion, how would you describe your style off-court?
DE: I'm kind of a quiet guy now and I won't wear any loud things. I'm definitely trying to get more into that kind of style where I'm looking at more trends and things that Jeremy Scott is doing. Some of the stuff he's designing is very cool and different, and that's some of the stuff that I want to get more into.
NDP: One of the big things with the adidas Originals group has been all of the musicians that've been getting involved with the brand recently, like Kanye, Pharrell, 2Chainz, Big Sean and other guys. Was there anyone in particular that you were most excited to see become involved with the brand?
DE: All of them are big names. Being in Australia, we're kind of hidden from them, but we kind of know them as these big artists. Someone like Kanye has created his own brand, and it's recognized globally. I think to be in that situation where he's going to be creating things for the brand, I definitely hope to be able to get some of that stuff.
NDP: Now that you're going through the process of training for the draft, what's a normal day look like for you, and what types of things are you doing as you build out your regiment before the draft?
DE: A general day for me will be from 10 to 5. I'll shoot in the morning, followed by a weights and conditioning session. Then I'll be back on the court for a skills session in the afternoon, and then get shots up after that also.
NDP: Is there anything in particular that you're working to focus on, or maybe something that scouts or GMs are looking to see you improve on?
DE: I think something everyone needs to get better at is shooting. That's something that I need to build up, so I'm trying to just get as many shots up as I can. Also, finishing. I'm entering a league with a lot of athletic bigs that are going to come across the key and try to block me. I think finishing is a big one.
NDP: Being that you're from Australia, fans are of course more familiar with the college players here in the states. What are some things that people might not know about you that you're excited to have fans begin to learn, whether it's your personality or style of play?
DE: I've been asked that before actually, and I don't really know how to describe myself. [laughs] I'm someone that loves to be serious on the court, and off the court I just like to chill. I'm probably going to come across as the type of guy that's not always just focused on basketball off the court, but [on the court] I'll always be thinking about it.
NDP: What are some things that you like doing for hobbies when you're not playing?
DE: I like playing video games, and ping pong is also something I've always liked doing. Any activity like that.
NDP: Something that's still a form of competition.
DE: Yeah, exactly.
NDP: Lastly, what's it like going through this process, being at the adidas Village and meeting all of the people from the different teams?
DE: Being in Australia, you're kind of hidden away from this kind of environment of a big brand. Coming here to see the facilities and how everyone is a family that cares about eachother and the work they put in, it inspires me to try and do the best I can on the court and help them produce products for me on-court. I think that's the best way to have a relationship with them, and I think it's been a good trip so far and I can't wait to come back.